Digital Paid Media Performance Specialist to Data, Digital Sales & Engagement

 Job ID: 2326

We are looking for a passionate and talented Digital Paid Media Performance Specialist to drive digital sales and engagements from paid media channels like Social Media, Search and Display. This is a permanent position in Data, Digital Sales & Engagement team, focusing on serving Personal Banking customers. 

About our team

Meet the Data, Digital Sales and Engagement team. Our role is to engage with customers across the full digital customer journey from external paid channels to our own channels as well as through personalized in-app messages, emails and lead generation to physical channels. You would join the Savings team that utilizes these channels to help our customers enhance their financial wellbeing and wealth. 

You will also have a community of other Paid Media Specialists and Digital Marketing Managers locally and Nordic. Our ambition is to serve our local personal banking customers with Nordic scale, utilizing the knowledge and learnings from all four Nordic countries. 

Collaboration. Ownership. Passion. Courage. These are the values that guide us in how we work and how we make decisions – and that we imagine you share with us.  

You’ll join a data-driven team focused on digital media performance and committed to maximizing returns on online investments. 

Main responsibilities in this role: 

• Translate business objectives to impactful digital media sales and engagement strategies 
• Set the right channel mix based on the communication and creative strategy. 
• Daily hands-on management and optimization of digital media campaigns and channels, focused on paid search and social media 
• Manage performance reports and analytics insights 
• Manage creative insights and requirements 
• Manage return on ad spend (ROAS) 
• Always challenge the status quo 
• Manage collaboration with vendors and other stakeholders

Who you are

This is the right role for you if you: 

• Are passionate about digital media and digital marketing performance 
• Are experienced in driving ROI/ROAS from digital paid media channels 
• Have a digital media and creative performance mindset 
• Are a digital native, passionate for anything digital marketing related 
• Are numerate and have strong analytical skills, using analytics tools to monitor, measure and provide insight on behaviour that can drive leads and sales. 
• Thrive in a complex environment, generating ideas, solving problems independently and communicate these ideas and decisions effectively to team members and stakehold

Your background and skills include: 

• +5 years of proven paid media experience on capturing customer and business needs and translating them into impactful digital media advertising initiatives that deliver measurable ROI and ROAS 
• Proven experience in driving online business growth (leads and sales) from digital channels 
• Hands-on experience managing paid search campaigns 
• Hands-on experience of using SoMe management platforms preferable 
• Hands-on experience of using analytics platforms like Adobe, Google Analytics, etc. 
• Experience working with retail brands or online stores would be preferable 
• Fluent in English & Finnish (Professional level) 
• Bachelor or Master's degree in Marketing, Business or related field 

What we offer

People come here when they want to get somewhere. For some, it’s to take their career to the next level. For others, it’s to break new ground within their area of expertise – in other words, with us, you will always move forward.

A culture that fosters performance and growth in one of the largest Nordic banks, offering various opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds in a vibrant working environment.

Hybrid working model – we believe in the value of bringing people together and at the same time we embrace the freedom of flexibility.

Diversity and inclusion are a natural part of our daily work. We know that an inclusive workplace is a sustainable one. We genuinely believe that our diverse backgrounds, experiences, characteristics and traits make us stronger together. Every day we strive to find new ways to improve diversity and inclusion within our community e.g. we have signed the European Diversity Charters in the countries where we operate to show our commitment and engage with others to continue learning and improving.

If this sounds like you, get in touch!

Next steps

Submit your application no later than 10/02/2026.

For more information, you’re welcome to contact Head of Digital Marketing Laura Hartikainen, mobile +358 50 595 2136, during Monday 2.2.2026 at 12.00-12.45 EET  or Thursday 5.2.2026 at 11.00-11.45 EET. 

We enable dreams and aspirations for a greater good.

We build relationships. We add a personal touch to everything we do – when advising our customers, collaborating with colleagues, and meeting our potential candidates.

We learn and develop. We take pride in being experts and thinking ahead. We use our expertise to meet our customers’ needs, from the simplest to the most complex. We bring a growth mindset to our work that enables us to focus on a broader perspective in our daily challenges.

We lead change. We are responsible and aware of the impact of our decisions, both for our customers and for our local and global communities. Mindful of our responsibility towards current and future generations, we have made sustainability an integrated part of our business strategy.

We are Nordea. We have a 200-year history of supporting and growing the Nordic economies and our values are deeply rooted in these open, progressive and collaborative societies. As one of the biggest employers in the Nordics, Poland and Estonia, you have excellent opportunities to evolve, develop and move forward with us.