Marketing Automation Specialist for Consumer Finance team

Job ID: 2352

We are looking for an enthusiastic marketing professional for a permanent position in Data, Digital Sales and Engagement team within PeB. This is full-time and permanent position. 

About our team

Meet the Data, Digital Sales and Engagement team. Our role is to engage with customers across the full digital customer journey from external paid channels to our own channels as well as through personalized in-app messages, emails and lead generation to physical channels. You would join the Consumer Finance business team that utilizes these channels to help our customers enhance their financial wellbeing through responsible lending and credit solutions. 

The Engagement capability creates personalized, automated marketing communications across owned channels to guide customers through all sales funnel stages. You will have a community of other Digital Dialogue Specialists and Marketing Automation Specialists locally and Nordic. Our ambition is to serve our local personal banking customers with Nordic scale, utilizing the knowledge and learnings from all four Nordic countries. 

We're part of Personal Banking Finland, based in Vallila, Helsinki. You’ll join a data-driven team focused on performance and committed to maximizing returns on online investments. 

Collaboration. Ownership. Passion. Courage. These are the values that guide us in how we work and how we make decisions – and that we imagine you share with us. 

What you’ll be doing

Main responsibilities in this role: 

• Plan and build segments and customer journeys in our marketing automation system, Adobe Journey Optimizer
• Work with stakeholders from campaign brief to execution together with specialists from various fields organized in cross-functional agile teams
• Define various touchpoints in the customer and product journey and orchestrate different messages across channels
• Define A/B tests and control groups to ensure learning in everything we do
• Report and analyze the effect of activities to gather insights and learning for continuous optimization
• Share learning and best practices with your colleagues in the other Nordic countries

Who you are

This is the right role for you if you: 

• Have a passion for technology, data, and digital marketing and the opportunities related to the combination of these
• Are analytically inclined and motivated by finding creative solutions to how we can solve various business challenges
• Are driven by achieving concrete results and seeing your work materialize in increased customer engagement, increased customer satisfaction, and increased sales
• Focus on getting things done and are triggered by seeing how your work can be transferred to real value for our customers
• Are above average interested in saving and investing
• Have experience using AI tools and test AI-driven segmentation and personalization methods for better opening, click, and conversion rates

Your background and skills include:

• You most likely have a Master's degree in economics, finance, mathematics, technology, statistics, marketing, or similar
• You have documented experience (> 2 years) with omni-channel campaign building in Marketing Automation solutions such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, SAS 360/Marketing Automation, or similar
• Experience with Data Science and web analytics and use of various tools such as PowerBI, Adobe Analytics, CJA, and/or GA
• Preferably, you have experience working in Agile teams or SAFe, but this is not a requirement
• Strong communication skills in English, ideally also in Finnish 

What we offer

People come here when they want to get somewhere. For some, it’s to take their career to the next level. For others, it’s to break new ground within their area of expertise – in other words, with us, you will always move forward.

A culture that fosters performance and growth in one of the largest Nordic banks, offering various opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds in a vibrant working environment.

Hybrid working model – we believe in the value of bringing people together and at the same time we embrace the freedom of flexibility.

Diversity and inclusion are a natural part of our daily work. We know that an inclusive workplace is a sustainable one. We genuinely believe that our diverse backgrounds, experiences, characteristics and traits make us stronger together. Every day we strive to find new ways to improve diversity and inclusion within our community e.g. we have signed the European Diversity Charters in the countries where we operate to show our commitment and engage with others to continue learning and improving.

If this sounds like you, get in touch!

Next steps

Submit your application no later than 11/02/2026. For more information, you’re welcome to contact Niklas Tirkkonen by email at niklas.tirkkonen@nordea.com or tel. +358 408018285 on Thursday 5.2.2026 at 15-16 EET or Friday 6.2.2026 at 15-16 EET. 

We enable dreams and aspirations for a greater good.

We build relationships. We add a personal touch to everything we do – when advising our customers, collaborating with colleagues, and meeting our potential candidates.

We learn and develop. We take pride in being experts and thinking ahead. We use our expertise to meet our customers’ needs, from the simplest to the most complex. We bring a growth mindset to our work that enables us to focus on a broader perspective in our daily challenges.

We lead change. We are responsible and aware of the impact of our decisions, both for our customers and for our local and global communities. Mindful of our responsibility towards current and future generations, we have made sustainability an integrated part of our business strategy.

We are Nordea. We have a 200-year history of supporting and growing the Nordic economies and our values are deeply rooted in these open, progressive and collaborative societies. As one of the biggest employers in the Nordics, Poland and Estonia, you have excellent opportunities to evolve, develop and move forward with us.