Senior Digital Marketing Manager to Data, Digital Sales & Engagement FI - Content Studio

Job ID: 2360

We are looking for a passionate and talented Senior Digital Marketing Manager to lead our Content Studio team and bring business, customer understanding, analytics and experimentation into our engaging communication towards our customers. This is a full-time and permanent position in Data, Digital Sales & Engagement team, focusing on serving Personal Banking customers. 

About our team

Meet the Data, Digital Sales and Engagement team. Our role is to engage with customers across the full digital customer journey from external paid channels to our own channels as well as through personalized in-app messages, emails and lead generation to physical channels.

 
Join the Content Studio team and help us succeed together! We’re looking for someone who is passionate about enabling our content creators to thrive as a united team. In this role, you’ll foster collaboration, support creative processes, and help turn content strategies into impactful execution. Together, we aim to deliver compelling content that empowers our customers to improve their financial wellbeing.

You will also have a community of other Digital Marketing Managers, Paid Media Specialists & creatives locally and Nordic. Our ambition is to serve our local personal banking customers with Nordic scale, utilizing the knowledge and learnings from all four Nordic countries.

Collaboration. Ownership. Passion. Courage. These are the values that guide us in how we work and how we make decisions – and that we imagine you share with us.  

What you’ll be doing

Main responsibilities in this role: 

• Lead the Content Studio’s creative team by translating business objectives and customer needs into effective digital marketing strategies
• Drive the team to deliver impactful content that supports Nordea’s 2030 savings and investment strategy.
• Driving initiatives that empower customers to make informed financial decisions and improve their long-term financial wellbeing.
• Manage the end-to-end creative production process from idea to final delivery
• Ensure brand consistency while pushing creative boundaries across all digital touchpoints
• Collaborate with external creative agencies and production partners when needed
• Facilitate the creation and maintain a content calendar for all creative deliverables
• Create innovation culture, encourage new ideas and approaches that enhance digital experiences and customer engagement.
• Measure, manage and analyze our on-going performance in order to gather insights and learnings for maximizing effectiveness and customer satisfaction
• Collaborate with stakeholders across the organization to ensure consistent brand messaging and creative excellence

Who you are

This is the right role for you if you: 

• believe that building and delivering a personal customer experience in digital world will make a positive impact
• can handle several projects and cases at the same time while leading a team of creative minds
• are experienced on stakeholder management and are seen as a clear communicator towards others
• are target driven, you find the data and numbers interesting and you'll have the skills to base your suggestions and proposals to data
• have strong leadership skills and can inspire creative excellence in your team
• understand the technical aspects of digital creative production and can guide your team accordingly

Your background and skills include: 

• +5 years' experience of digital marketing (B2C) that combines long- and short-term business objectives, experience of finance sector is a plus, but not required
• Proven experience in leading creative teams and developing creative strategies
• Experience managing creative production workflows and processes, i.e. from ad agency, production agency or in-house agency
• Experience of wider range of marketing & communication channels is an advance
• Excellent and professional communication & presentation skills
• Proven track record on building successful digital marketing activities based on customer understanding, data & insights and optimizing performance against objectives
• Fluent in English & Finnish (Professional level)
• Bachelor or Master's degree in Marketing, Business or related field 
   

It would be ideal if you also: 

• have experience in creative direction for financial services marketing in digital channels

• demonstrate a portfolio of successful creative campaigns with measurable results

• possess knowledge of current creative trends and best practices in digital marketing

• have managed creative productions and resource allocation

• show passion for innovative digital customer experiences

What we offer

People come here when they want to get somewhere. For some, it’s to take their career to the next level. For others, it’s to break new ground within their area of expertise – in other words, with us, you will always move forward.

A culture that fosters performance and growth in one of the largest Nordic banks, offering various opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds in a vibrant working environment.

Hybrid working model – we believe in the value of bringing people together and at the same time we embrace the freedom of flexibility.

Diversity and inclusion are a natural part of our daily work. We know that an inclusive workplace is a sustainable one. We genuinely believe that our diverse backgrounds, experiences, characteristics and traits make us stronger together. Every day we strive to find new ways to improve diversity and inclusion within our community e.g. we have signed the European Diversity Charters in the countries where we operate to show our commitment and engage with others to continue learning and improving.

If this sounds like you, get in touch!

Next steps

Submit your application no later than 17/03/2026. We'll start the preliminary selection right away, candidates chosen for the first interview round will be contacted by Laura Hartikainen.

For more information, you’re welcome to contact Laura Hartikainen, Head of Digital Marketing and Media, on Thursday 12th of March between 11.00-12.00 EET, tel. +358 50 595 2136.

We enable dreams and aspirations for a greater good.

We build relationships. We add a personal touch to everything we do – when advising our customers, collaborating with colleagues, and meeting our potential candidates.

We learn and develop. We take pride in being experts and thinking ahead. We use our expertise to meet our customers’ needs, from the simplest to the most complex. We bring a growth mindset to our work that enables us to focus on a broader perspective in our daily challenges.

We lead change. We are responsible and aware of the impact of our decisions, both for our customers and for our local and global communities. Mindful of our responsibility towards current and future generations, we have made sustainability an integrated part of our business strategy.

We are Nordea. We have a 200-year history of supporting and growing the Nordic economies and our values are deeply rooted in these open, progressive and collaborative societies. As one of the biggest employers in the Nordics, Poland and Estonia, you have excellent opportunities to evolve, develop and move forward with us.