Senior Digital Marketing Manager to Data, Digital Sales & Engagement FI - Finance team

Job ID: 3750

We are looking for a passionate and talented Senior Digital Marketing Manager to bring business, customer understanding, analytics and experimentation into our communication towards our Consumer Finance customers. This is a permanent position in Data, Digital Sales & Engagement team, focusing on serving Personal Banking customers.

About our team

Meet the Data, Digital Sales and Engagement team. Our role is to engage with customers across the full digital customer journey from external paid channels to our own channels, as well as through personalized in-app messages, emails and lead generation to physical channels. You would join the Consumer Finance team that utilizes these channels to help our customers enhance their financial wellbeing through responsible lending and credit solutions. You will also have a community of other Digital Marketing Managers and Paid Media Specialists locally and Nordic. Our ambition is to serve our local personal banking customers with Nordic scale, utilizing the knowledge and learnings from all four Nordic countries.

Collaboration. Ownership. Passion. Courage. These are the values that guide us in how we work and how we make decisions – and that we imagine you share with us.  

What you’ll be doing

Main responsibilities in this role: 

• Lead and translate business objectives and customer needs into effective digital marketing strategies for consumer finance products
• Create and implement digital customer journeys for our Consumer Finance activities to support our customers' needs and Nordea's strategic vision for the future
• Define different touchpoints in the customer and product journeys, orchestrating the different messages across all the channels together with other experts
• Measure, manage and analyse our on-going performance in order to gather insights and learnings for maximizing effectiveness and customer satisfaction
• Mentor junior team members and contribute to the strategic direction of the Consumer Finance marketing initiatives

Who you are

This is the right role for you if you: 

• Believe that building and delivering a personal customer experience in digital world will make a positive impact
• Can handle several projects and cases at the same time
• Are experienced on stakeholder management and are seen as a clear communicator towards others
• Are target driven, you find the data and numbers interesting and you'll have the skills to base your suggestions and proposals to data
• Have demonstrated leadership abilities and can drive strategic initiatives

Your background and skills include: 

• +5 years' experience of digital marketing (B2C) that combines long- and short-term business objectives, experience in finance sector is a plus, but not required
• Experience in wider range of marketing & communication channels is an advance
• Excellent and professional communication & presentation skills
• Proven track record on building successful digital marketing activities based on customer understanding, data & insights and optimizing performance against objectives
• Experience in leading digital marketing initiatives and mentoring team members
• Fluent in English & Finnish (Professional level)
• Bachelor's or Master's degree in Marketing, Business or related field

It would be ideal if you also: 

• Have experience on successful digital sales & marketing towards consumer finance customers
• Show interest towards responsible lending and credit solutions
• Have experience in developing digital sales & marketing strategies for financial products

What we offer

People come here when they want to get somewhere. For some, it’s to take their career to the next level. For others, it’s to break new ground within their area of expertise – in other words, with us, you will always move forward.

A culture that fosters performance and growth in one of the largest Nordic banks, offering various opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds in a vibrant working environment.

Hybrid working model – we believe in the value of bringing people together and at the same time we embrace the freedom of flexibility.

Diversity and inclusion are a natural part of our daily work. We know that an inclusive workplace is a sustainable one. We genuinely believe that our diverse backgrounds, experiences, characteristics and traits make us stronger together. Every day we strive to find new ways to improve diversity and inclusion within our community e.g. we have signed the European Diversity Charters in the countries where we operate to show our commitment and engage with others to continue learning and improving.

If this sounds like you, get in touch!

Next steps

Submit your application no later than 22/03/2026. For more information, you’re welcome to contact Laura Hartikainen, Head of Digital Marketing and Media on Friday 13th of March between 12.00-13.00 EET tel. +358 50 595 2136 or Kaisa Kauhanen, Finance Business Lead on Thursday 12th of March between 15.00-16.00 EET tel.+358 44 310 1285.

We enable dreams and aspirations for a greater good.

We build relationships. We add a personal touch to everything we do – when advising our customers, collaborating with colleagues, and meeting our potential candidates.

We learn and develop. We take pride in being experts and thinking ahead. We use our expertise to meet our customers’ needs, from the simplest to the most complex. We bring a growth mindset to our work that enables us to focus on a broader perspective in our daily challenges.

We lead change. We are responsible and aware of the impact of our decisions, both for our customers and for our local and global communities. Mindful of our responsibility towards current and future generations, we have made sustainability an integrated part of our business strategy.

We are Nordea. We have a 200-year history of supporting and growing the Nordic economies and our values are deeply rooted in these open, progressive and collaborative societies. As one of the biggest employers in the Nordics, Poland and Estonia, you have excellent opportunities to evolve, develop and move forward with us.