Director Institutional and Wholesale Distribution

London, GB, EC2V 7A2

Job ID: 18161 


Nordea Asset Management (NAM) is the centre of investment management in the Nordea Group and in the Asset & Wealth Management division. NAM is the largest asset manager in the Nordics with the vision of being a leading European Asset Manager. We want to do this by delivering returns with responsibility. We meet customer demands and guide our customers in the right direction in asset selection while ensuring prudent ESG practices. NAM has around 900 employees and more than 475 Nordic and international institutional clients.


The UK market is viewed as a key growth opportunity for Nordea Asset Management. Today the business already has an established presence in the UK, particularly amongst the global wealth managers, investment consultants and institutional clients.

The firm now seeks to continue building upon these relationships, while also expanding its opportunity set. The key goal will be to provide leadership and growth to Nordea's business in both the institutional and wealth segment in the UK.


About this opportunity


What you’ll be doing:

  • Strategy & Leadership: Establish and implement a winning strategy for Nordea Asset Management in the UK market. Take an entrepreneurial / self-starting approach whilst being a strong team player.
  • Building Relationships: Specific focus on building relationships (with both existing investors and prospects). Researching new investors and investor categories and arranging meetings with key investors.
  • Client Focus: Deliver solutions, performance and service that meet clients’ requirements and Nordea Asset Management's standards.
  • Selling: Advise clients, tailor the right offering to meet each client’s needs and to close sales.
  • Firm and Product Knowledge: Keep fully abreast of the firm’s investment approach, products and performance.
  • Industry Relationships / Industry Knowledge: Be up to date on industry trends and themes; meet regularly with peers across the business; attend industry conferences and events. Monitor the practices, products and approaches of competitors to stay one step ahead of the market.
  • Events: Plan and coordinate events like roadshows, Portfolio Manager trips to the region, lunch or dinner events, etc. Also determine the most relevant external events and organize Nordea AM's participation for the chosen ones.


This individual will likely be an established sales professional, with solid existing relationships in the region and a proven history of raising assets. They will need to combine an entrepreneurial approach and energy with a degree of technical sophistication and solutions mindset.


The role is based in London.

Who you are


Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.  


Your experience and background:

  • A minimum of 10 years of relevant sales experience covering prospective UK clients and a successful track-record of growing relationships and revenue.
  • Previous experience with selling a variety of investment capabilities and solutions.


To do well in this role, we believe that you also have




Driving Results

  • Provides a sense of urgency to deliver on goals.
  • Works to overcome obstacles and plans for contingencies.
  • Checks own and others’ work against required quality standards and recalibrates as needed.
  • Reviews performance and progress on a regular basis through metrics and KPIs.


Developing Customer Relationships

  • Provides solutions for customers beyond their expectations and normal practice.
  • Anticipates emerging or unmet customer needs and acts effectively to capitalize on them.
  • Adopts innovative practices from other industries or competitors to dramatically improve the customer experience.
  • Re-allocates resources to support the organization’s ability to deliver value to customers and their end users.


Collaborating and Influencing

  • Identifies all necessary stakeholders and connects with them to gain support or agreement.
  • Negotiates with a genuine give-and-take approach that takes all parties’ perspectives into account.
  • Takes advantage of opportunities to build strategic relationships to achieve a specific outcome.
  • Engages others in open dialogue and adapts own influence approach to different stakeholders in ways that address their interests or concerns.
  • Anticipates emerging or potential conflicts among all stakeholders and takes steps to pre-empt them.



  • Working together – The UK team at Nordea value a holistic approach to account management which places the best person in front of clients. This means that clients may have two or more people servicing an account at any one time. Client experience is placed over account ownership.
  • Creative Thinking – Nordea values “Solutions Thinking” with the client in mind. Embrace change, think broader, have ideas, and lead Nordea forward.
  • Communication Clarity – Nordea values logical, clear, direct and simple communication.
  • A business “ownership” mindset, rather than ‘just’ a salesperson.


If this sounds like you, get in touch!


Next steps

Submit your application no later than 23/06/2023

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.

Department:  Sales positions

Learn more about us

Learn more about us

How we recruit

Who we are

Sustainability in Nordea

Our purpose and values