Digital Dialogue Marketing Specialist, Norway

Oslo, NO, 0368

Job ID: 12923 

 

We are looking for a proven Digital Dialogue Marketing Specialist with 3+ years’ experience to join the Personal Banking (PeB) Digital Sales & Engagement team in Norway. This is an opportunity for you to join the exciting digital transformation of the banking business and to hold a position where your work has direct influence on the future success of Nordea.

 

About this opportunity

 

You’ll join Digital Sales & Engagement as a Digital Dialogue Marketing Specialist and you will be responsible for the performance of our customer-facing 1:1 communication from our owned channels, e-mail marketing, mobile bank app and net bank.

 

What you will be doing:

  • Translate business objectives to impactful 1:1 strategies & tactics
  • Define target groups, plan and design campaigns and communications flows in all 1:1 channels
  • Write performance focused content for 1:1 channels: e-mail, mobile bank app and net bank
  • Hands-on management of our owned channels, e-mail marketing, mobile bank app and net bank
  • Preparing, executing and measuring results of our 1:1 activities (including performance reports and analytics insights)
  • Testing, evaluation and optimization

 

The role is based in Norway. The team is a data-driven team focused on performance and committed to maximizing returns on online investments.

 

Who you are

 

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.

 

To succeed in this role, we believe that you:

  • Are a digital native communicator, passionate for anything digital, marketing and performance related
  • Are a skilled content creator with hands-on experience in writing engaging 1:1 messages
  • Are numerate and have strong analytical skills, using analytics tools to monitor, measure and provide insights on behaviour that can drive desired engagements
  • Are a “Doer” that thrives in a complex environment, generating ideas, solving problems independently and communicate these ideas and decisions effectively to team members and stakeholders

 

Your experience and background:

  • Proven experience in driving online business growth and customer engagements through 1:1 channels such as e-mail marketing, mobile bank app, net bank and usage of customer data (campaigns, tools, measurement, follow-up and analysis).  Experience from Adobe tools is a strong plus
  • Hands-on experience in using analytics platforms like Adobe Analytics and Qlik Sense is preferred
  • Experience working with a major financial brand would be an advantage but not a requirement
  • Fluency in both written and spoken Norwegian & English (professional level)
  • Master’s degree in marketing, advertising, business or related field. Equivalent years of working experience will be considered in lieu of a degree

 

If this sounds like you, get in touch!

 

Next steps

Submit your application no later than 16/10/2022. For more information, you’re welcome to contact Cathrine Løken Engagement Lead Norway, mail: cathrine.loken@nordea.com, + 47 920 69 974.

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.

 

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered. 

Department:  Communication / PR / Marketing

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