Copywriter to In-house Agency at Group Brand Marketing & Communications

Job ID: 3253

Are you ready to shape the creative heartbeat of a leading financial brand in the Nordics? We are growing our in-house agency team and now looking for an experienced, creative copywriter to further develop our messaging to generate attention and build strong emotional connection to the Nordea brand. 

We are for people who want to move forward

When working at Nordea, you come as you are. We believe that great minds don’t think alike, and all perspectives are valuable to move forward for something better – for yourself, your colleagues, customers, shareholders and society at large.

We are passionate to serve our customers and we are dedicated to maintaining an inspiring and welcoming environment, daily, for our colleagues and partners. Because in the end, Nordea is all about making tomorrow a little better than today. That’s the Nordic Idea we’re built upon. We call it “The idea of something better”. Welcome to join us on that journey.

About this opportunity  

This role is about creating high-impact content and creative messaging that enhance Nordea’s brand presence and build strong connections with key audiences.

We are seeking a talented and conceptually driven copywriter to craft compelling and engaging written content that brings our brand, products, and customer stories to life. In this pivotal role, you will shape our external-facing storytelling and narratives in ways that deeply resonate with customers, clients, employees, partners, and the broader financial services market. 

You will join our growing in-house agency team developing innovative, impactful 360 brand activations across the Nordics. Are you ready to turn ideas and business opportunities into impactful storytelling together with others to deliver world-class creative copy work? Then this is your moment. 

Collaboration. Ownership. Passion. Courage. These are the values that guide us in how we work and how we make decisions – and that we imagine you share with us.

Key Responsibilities:

• Develop and execute creative messaging, advertising copy and brand stories across multiple channels
• Generate copy and messaging strategies aligned with business and brand objectives to keep our content fresh, relevant, and effective.
• Develop, write, edit, and proofread advertising, digital, social media, and marketing materials, ensuring clarity, tone of voice and brand consistency
• Play a key part in the prompting engineering when localizing messaging for different markets and using AI as an enabler for personalization at scale
• Collaborate with creative, marketing, and brand teams to deliver high-quality content
• Ensure all content adheres to Nordea’s brand voice and guidelines
• Stay ahead of trends, consumer insights, media and cultural shifts to keep our creative output fresh and apply innovative thinking to keep creative output relevant for key target audiences
• Take part in creative processes, from ideation and conceptual development through to drafting, refining, and delivering strong storytelling and polished copy across a variety of channels and formats.
• Ensure written content reflects our tonality and brand guidelines while maintaining a high standard of narrative consistency.
• Collaborate closely with creatives, marketing, communications, brand teams, and other subject matter experts to shape narratives that support our strategic goals and compliance standards. 

Who you are 

To succeed in this role, we believe that you have a passion for creativity and copywriting, with a desire to elevate brand and customer experiences in alignment with our brand positioning. 

• Extensive experience in advertising, copywriting, and concept development for various brands, ideally within creative agencies working with global brands. 
• Expertise and award-winning advertising experience that will empower you to translate complex financial topics into clear, accessible, and emotionally engaging narratives that create attention and inspire action.
• Proven track record in generating creative communication concepts and strategic platforms for a diverse range of channels - digital, social media, live experiences, print, and beyond. 
• Demonstrated ability to manage multiple projects and deliver under tight deadlines
• Strong portfolio showcasing creative excellence, strategic thinking and breakthrough ideas exemplifying your own copywriting work.
• Experience working with multicultural teams with strong skills in communication, narrative development, presenting ideas, and fostering professional relationships. 
• Ability to balance big-picture vision with hands-on execution when crafting messages.
• Proficient on Nordic market trends, consumer behaviors, and youth culture. 

Qualifications:

• Degree or Diploma in Advertising, Creative and Digital Development
• 7-10+ years of Marketing Communication experience, working as a copywriter for at least 5 years of agency/in-house or freelance experience.
• Proven ability to develop fully integrated omnichannel brand concepts from briefing to final production.
• Be capable of managing multiple projects concurrently with ownership and accountability.
• Experienced in handling fast-paced campaigns with tight deadlines and rapid turnaround times.
• Strong interpersonal skills with the ability to give and receive constructive feedback
• Fluent writer in English and at least one Scandinavian language with a proven ability to write creatively and persuasively in at least one of the languages.
• Used to communicate, ideate, create plans, presentations, and creative writing in English (which is our corporate language). 

If this sounds like you, get in touch! 

Next steps

​Submit your application no later than 31/03/2026. For more information, you’re welcome to contact Annika Vangstad at Annika.Vangstad@nordea.com. Interviews will be held continuously. Applications must contain a link to a creative portfolio.  

We enable dreams and aspirations for a greater good.

We build relationships. We add a personal touch to everything we do – when advising our customers, collaborating with colleagues, and meeting our potential candidates.

We learn and develop. We take pride in being experts and thinking ahead. We use our expertise to meet our customers’ needs, from the simplest to the most complex. We bring a growth mindset to our work that enables us to focus on a broader perspective in our daily challenges.

We lead change. We are responsible and aware of the impact of our decisions, both for our customers and for our local and global communities. Mindful of our responsibility towards current and future generations, we have made sustainability an integrated part of our business strategy.

We are Nordea. We have a 200-year history of supporting and growing the Nordic economies and our values are deeply rooted in these open, progressive and collaborative societies. As one of the biggest employers in the Nordics, Poland and Estonia, you have excellent opportunities to evolve, develop and move forward with us.

For candidates in Sweden: For union information, please contact finansforbundet@nordea.se or SACONordea@nordea.com.