Senior Brand Strategist

Job ID: 30380

We are looking for an experienced driver for strategic brand development projects within Nordea’s Group Brand, Communication and marketing (GBCM) unit. This is an opportunity for you to shape the future brand of Nordea.

About this opportunity

Are you eager to explore complex business challenges? Do you get excited when uncovering unmet customer needs? Are you experienced in building powerful brands? We are looking for a driver for strategic Nordic brand and insights projects with ability to collaborate with and guide the most senior stakeholders across the business areas and group functions.

You’ll join the Strategic Projects team. We’re a Nordic team, working with our four main markets and all business areas. We delight in uncovering untapped growth opportunities, amplifying customer experiences and building brand equity to support our business targets. We always start with the customer and utilise data and insights to set the direction.

What you will do:

• Lead opportunity mapping or growth pocket deep-dives: Uncover the key opportunities with the largest impact on both brand and business. Drive the prioritisation work with senior stakeholders across the bank, build solid business cases to show the potential and set the robust KPIs to secure the right focus.
• Lead customer value proposition development, packaging and execution across the Nordic countries and business areas: Collaborate with senior stakeholders and specialists across the bank to set the strategic direction, scope and drive customer research. Utilise your expertise in turning customer insights to clear strategies and attractive creative concepts ready to be implemented in all key customer touch points and arenas.
• Lead strategic brand and marketing development projects across Nordea: Lead marketing strategy, positioning, segmentation and competitor mapping projects and be part of drafting the brand development roadmap, both in short and long-term. Produce and utilise data and insights to support decision-making and secure right priorities.
• Lead scenario building and foresight framework development: Drive market, customer and brand trend mapping across the Nordea. Utilise internal and external experts to derive key trends impacting our society, industry and customers in the years to come. Utilise trends and scenarios to future proof our business and brand development roadmaps and strategic priorities.

Who you are

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us. We imagine that you enjoy learning and are excited about bringing your ideas to the table. You’re dependable, willing to speak up – even when it’s difficult – and committed to empowering others.

To succeed in this role, we believe that you:

• Want to drive business growth and brand development through consumer insights.
• 10+ years of experience of strategic brand and marketing development projects, preferably as a management consultant or from the matrix organisation.
• Proven track record as the brain behind successful data driven brand marketing strategies.
• Expertise in turning customer insights into attractive concepts and proven track record from creative concept development & 360 execution planning.
• Expertise in strategic workshop planning and facilitation.
• Passion and ability to drive complex qualitative and quantitative research projects in a structured way, paying attention to detail, combining different data sources and tools.
• Brand tracking data, Adobe analytics, media data, social listening.
• CAC, product/service profitability, business case.
• Good knowledge of Excel, If you’re also used to working in R, SPSS, Adobe, PowerBI or similar it’s a bonus
• Comprehensive business understanding and ability to drive profitable growth, including business case development, by driving projects in close collaboration with product- and sales organisations.
• Strong analytical skills and mindset, combined with deep understanding of branding and marketing.
• Excellent stakeholder management skills and experience in governance setting incl. facilitating steering committees, excellent communication, planning and organising skills.

What we offer

People come here when they want to get somewhere. For some, it’s to take their career to the next level. For others, it’s to break new ground within their area of expertise – in other words, with us, you will always move forward.

A culture that fosters performance and growth in one of the largest Nordic banks, offering various opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds in a vibrant working environment.

Diversity and inclusion are a natural part of our daily work. We know that an inclusive workplace is a sustainable one. We genuinely believe that our diverse backgrounds, experiences, characteristics and traits make us stronger together. Every day we strive to find new ways to improve diversity and inclusion within our community e.g. we have signed the European Diversity Charters in the countries where we operate to show our commitment and engage with others to continue learning and improving.

If this sounds like you, get in touch!

Next steps

Submit your application no later than 17/09/2025. For more information, you’re welcome to contact Veera Graan, at veera.graan@nordea.com, or +46 70 343 11 59.

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.

Only for candidates in Sweden: ​For union information, please contact finansforbundet@nordea.se or SACONordea@nordea.com.